10 Tips and Tricks to Increase Customer Trust in Online Business

BizGuru.me – Customer trust is very important in Online Business. We will never have conversion in selling product if the customer don’t have trust to us or our product. We have 10 ways, tips and tricks to increase customer trust in online business. Below this!

1. Pay attention to goods sold

Before dreaming of getting customer trust, first make sure the online business you run is worth trusted. The first step, make sure the items are sold according to the description. And give the description as well as possible.

There is nothing wrong with selling KW items. However, make sure to provide clear information that what is sold is not the original item. In addition, make sure that the color, quality, material, and all the details about the items sold must match the reality.

Also note when selling electronic items. Quality, authenticity of goods, for all specifications must be in accordance with the information provided to the customer. Know what skills are needed by customer service to master.

2. Photo quality

Get customer trust of photo quality? Believe it or not, that’s true. Quality photos and images give the impression that the online business you run has “intention.” And as well-understood, “intention” this itself is sufficient evidence that your online business is worth considering, and of course trusted.

Give photos that not only show the item features sold. But also the use of these items. Also note, photos must have the right brightness, detail, and the size is not too small.

There is nothing wrong with providing direct photos of goods for sale. However, using photos from the official website of the product are justified. Which is not justified, using other people’s photos. And photos that are under copyright.

3. The right promotion

At present, for online business owners, there are already many types of promotions that can be done. Starting from promotions through social media, to advertisements on several websites. But for now, there is one easiest and most appropriate way to promote an online business: support.

Ratification is currently the easiest promotion. Given the large number of buzzers for influencers that can work together. Select the best suited buzzer to promote your item. With ratification, you will not only get potential promotions and customers from followers or their website readers and blogs. But also “free” photo.

Wait, this promotion will not only bring customers, but also believe from them. Again, because of the influence of influencers or buzzers used. Read our information about the myths denied throughout the world of marketing.

4. Create an easy system

Have you ever made online transactions and decided not to buy again because of the ordering system, for complicated payments? This complex system will not only discourage you, but also potential customers. And of course, make them lose their loyalty and trust.

Remember, the online business you manage is not the only one that provides these items and services. So that complex processes and systems will definitely make customers choose to make transactions with other online stores.

Use the ordering system, payment, confirmation and delivery that are easy to understand. Not only easy, but it is also clear to get confidence from customers.

5. Delete websites and social media accounts

Don’t dream of getting and increasing customer trust if you cannot provide clarity. Clarity here, not only about products in a clear way to order and payment. But also where customers can contact you, or to see other products and services offered.

This is why when starting a business online, make sure the website you are using is clear. Clarity of this website can be seen from the domain name, to easy access by consumers and visitors.

Next is social media. At present, online businesses and social media have strong relationships. Social media, both Twitter, Facebook, Instagram, to Google+ and YouTube, can be a media for promotion, introduce goods and services offered, and of course, build communication with customers.

Also Read: The Difference Between Unicorn, Decacorn and Hectocorn

6. Communication with customers

Don’t hesitate to have active communication with customers. Whether it’s through a comment column on the website, or youtube channels and videos. And of course through social media. Answer all questions from customers, as well as all their doubts.

Don’t hesitate to provide messenger contacts to ensure good communication with customers. Especially now when online business customers seem to be much happier if communication that exists between sellers and customers is two directions.

Ease of communication, giving answers and appropriate and fast responses make customers feel more “safe” when making a transaction. Find out how to engage with customers on social media.

Other communication options that can be done with customers are currently living. This direct streaming can be done via YouTube, or easier through Instagram. When LIVE can be used to communicate how to use it, with the use of items offered.

7. More information

It has been described slightly above about providing a complete and correct description of the products traded. But to improve the game and really try to get customer trust, there is nothing wrong with adding additional information that will make customers want to have more products.

Completeness This information not only makes customers more confident about having a product, but also makes them sure of the credibility of the online business you are running.

Additional information provided can go through several types and media. From articles to reviews on the website, or through the YouTube video tutorial. Providing videos on this product is currently a trend in itself.

8. Testimonials

Indeed or not, testimonials from other customers play a big role in customer trust. This testimony shows a sense of satisfaction, and that your online business is one of the most reliable.

Testimonials from customers must be collected specifically and easily accessed by other potential customers.

And again to ensure your online business is trusted, not cheating when looking for testimonials from this customer.

Apart from online testimonials, another way to get testimonials is by mouth to mouth, aka offline testimonials. What is not widely known is that this offline testimony also has many impacts on customer trust.

9. Delete contact details

Again, delete contacts are another element. First, clear telephone numbers for people contact clearly. Is there any more thing to note? Account number.

It seems trivial, but the account number and telephone number that continues to change certainly makes customers suspicious. And of course it won’t be easy for you.

If necessary and maybe, don’t hesitate to provide Domicile address details. Which will make it easier for customers to estimate the time of goods sent.

10. Reputation

Finally, and most importantly: reputation. All steps to increase customer trust in the online business above are indeed right. But don’t forget, reputation is another important thing to find, protect, and survive.

A good reputation can be displayed from previous customer testimonials, which of course provides benefits. But bad reputation? Unfortunately, a bad reputation will develop much faster than a good reputation. And unfortunately, this bad reputation can easily beat a good reputation and everything you try to get.

Therefore, to get this good reputation, make sure you don’t cheat customers and ensure customer satisfaction. For the sake of getting a truly trusted name and reputation, of course.

Those are some ways to increase your online business customer trust. I hope this helps!