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BizGuru.me – The era of the Industrial Revolution 4.0 has been marked by the massive use of information technologies in all aspects of life. Especially in the world of business and marketing. If, in the past, marketing has been carried out classically and promoting through electronic and printing media, now begins to spread to the world of the Internet.
That’s what we know as internet marketing. So that you succeed in performing this internet marketing, you must try multiple secrets. What are some? Discover the evaluations below.
Interesting content
At least so far, the content is important and has been done a lot in Internet marketing. Therefore, you should need to create interesting content at times. This content can be in the form of videos, photos or interesting items on your product or business on the website.
Nevertheless, there are things to take into account when creating content. For example, for writing, you must pay attention to the keywords. Similarly with the publication of photos, pay attention to captions or hashtags often used. As for the video, to make it more attractive, you can use influencers to increase the “sales power” of your business.
Use email marketing
Some people say that the email marketing strategy is an old way of internet marketing. But do not deceive me, techniques like this always seem to be effective so far.
New potential customers as well as loyal customers willing to receive information about an e-mail company are a promising market.
E-mail marketing is capable of increasing the awareness and commitment of these consumers to use your product. Therefore, you can use a structured and e-mail planned strategy. Send regular emails on attractive offers and promotions.
Mobile
Internet today has become one of the basic necessities for all. Almost every day or whenever we access it. In recent years, there has been a change in searching for information on the Internet. Previously, most people using laptops or PCs are now starting to get to smartphones.
This is indeed influenced by the increase of smartphones users. The data from a survey of the Indonesian Internet Service Provider Association (APJII) indicate that smartphone users in Indonesia reach around 70.96%.
Of course, this is an excellent opportunity for Internet marketing players to support business success. You can create applications, marketing or websites accessible via a smartphone (friendly mobile) to select new potential customers.
Also Read: Online Business – Reasons Why You Need To Start Now
Use an omnichannel strategy
The Omnicannel Strategy is one of the trends in the world of Internet marketing that should become a trend in the future.In fact, this strategy can be interpreted as a multi-business model implemented by the company to increase consumer convenience.
In carrying out this strategy, you must market products on a website, social media companies. In addition, it also offers convenience in transactions and shipping, this is where you can work with freight forwarders to reduce expenses.
The omnicannel strategy has an advantage in the world of internet marketing. One of them comes from a marketing and sales perspective that it can be well integrated and without break.
It is therefore not surprising that this strategy has been able to increase the commitment with consumers of 89% of Inven’s research.
Build a strong brand
Try to look back, do people know your business? What makes your business different from others?
In the world of internet marketing, the brand is necessary to answer these questions. The brand itself is just an effort you do to introduce your business to the outside world. Especially in internet marketing, business competition is very tight.
