7 Ways to Build Your Business Brand Awareness

BizGuru.me – There are many ways to build your business brand awarness. Here are seven ways to build brand awareness that can be applied:

1. Social Media

For now, social media is an important part of brand marketing. Through social media, not only products are focused but also consumers. Through social media, a brand can interact with potential consumers and consumers directly.

By making a brand experience that is in accordance with the wishes of consumers and involving them as part of your brand narrative. This can help increase consumer confidence in your brand that is more difficult to build through traditional marketing and advertising methods.

You can also use social media to see how consumers react and respond to your business. This can help you adjust your promotional strategy.

In using social media, you must also develop the right strategy. You must ensure that your social media business is active, which means you have to post and don’t forget to interact with your followers.

If you find it difficult to find time to be active on social media, there are various tools that you can use to compile post schedules for your social media, such as Hootsuite.

This tool is a content management service that connects to various social media such as Facebook, Twitter, LinkedIn, Foursquare, MySpace, and WordPress.

Regardless of time and interaction, you also have to pay attention to your content. The topics you discuss on social media must be relevant so that many people will be more interested in reading and interacting with you.

Choosing the right content and a social media platform will not only help strengthen your brand but also reach consumers or the potential of consumers more broadly.

2. Content Marketing

In making content for content marketing, it should be noted that you must write interesting, relevant, and value articles.

The content you make will help build you as an expert in your field, which in turn will help increase brand awareness and ultimately increases the number of consumers.

Keep in mind that content for brand awareness is to forget the reader, not to sell your goods or services. Content marketing is intended here is positive and informative content involving consumers.

The purpose of content marketing is to help your company emphasize your business images and messages. To start with content marketing, the first step you can take is to make a clear strategy.

Take the time to think about what you want to convey to consumers, how will you make a coherent story to describe your brand, and what you want to achieve through this content.

Blogs are a platform that you can use for your content marketing. Having a blog on your business website can help build you as experts in your field. Blogs are also one of the easiest content marketing strategies that must be done.

Hopefully, your blog will be a source of information for consumers who want to learn more about your field. Hopefully, your blog will be the first place people want to learn more into your field and those who want to know about your field.

Another way you can make interesting content is involving other experts in your field. Invite them to write on your blog. You can also make questions and answers (T & J) tutorials and forums.

With this, not only will your content emphasize you as experts in your field but also make content that is useful and easy to share which will definitely increase the success of your brand.

3. Video Marketing

Video marketing is one of the most popular ways to build brand awareness. Facebook live videos reported received as many as 8 billion displays per day and youtube reportedly received as many as 5 billion views per day. With the above statistics, you can see that many people spend their time watching online videos.

Video marketing is a way to reach a wider range of potential buyers. Videos can be explanatory videos or explanatory videos where you create a 1-2 minute video explaining important information about your business.

The second is the pre-roll video, which is a video ad that usually appears before the video you want to watch. The last type of video is a VLOG or video blog. You can create video blogs with optimization of keywords. Create a fun, relaxed and informative VLOG to attract potential customers.

By making videos, make sure you know your segmentation of your business. What do they like? What kind of language does he speak? You can do it by creating a buyer person.

In short, the Buyer Persona is the character of the imagination that comes to mind when you imagine your ideal consumer. You can also create buyer characters based on your consumer data or market research.

By creating a buyer, you will have an idea of ​​who your customers are your customers and what will draw their attention. In addition to being interesting, you must also make sure that the video you perform will be easy to remember and can be shared through social media.

Also Read: This is Why Brand Awareness is Important for Your Business

In this fast world, few people are willing to spend more than a few minutes learning your brand. It is no longer secret that today’s technological advances affect the scope of human attention.

According to visible measurements, 20% of viewers will usually close a video within 10 seconds and according to Vindico, 80% of video ads are only observed at the beginning. It is therefore very important that you make clear, concise and focus videos.

Give 3-4 important points to your business. In this way, you do not blame your viewers and will monitor your video until the end so that they can understand more about your business.

In the world of marketing, it is called the 80/20 rule where 20% of your time is devoted to content creation and 80% of your time is devoted to promoting your content.

On the Internet, there is a lot of content and you must make sure that the consumer’s content is ideal. Promote your content on various platforms, such as social media, YouTube and even email.

The last thing you need to be careful is to determine which devices use people to watch your videos. 55% of total mobile data trafficking in 2015 was video traffic and it is estimated that this will continue to increase from year to year.

Optimize your videos for a variety of different devices. Make sure your video can be played on any device without any problem.

4. Influencer Marketing

Marketing Influencer is a marketing strategy to promote products through influencers on social media such as Instagram, YouTube, Twitter, blogs, etc.

What is meant by influencers here are people who have many followers on social media and have strong influences on their followers such as bloggers, youtuber, celebgrams, and so on.

Influencers are usually very preferred and trusted by their followers so what they say and do can affect followers to try and buy a product.

Bloglovin, a platform to read all your favorite blogs in one place, conduct surveys with 100 marketing experts on influencer marketing.

Based on the results of the survey, many brands currently utilize influencer marketing because this method is very helpful to increase brand awareness, achieve the target audience, and introduce their products through the content made by influencers.

The current brand owner sees that traditional advertising methods do not have as many influencers. Many people think that the contents of this influencer are personal and authentic, so they trust this influencer more than ads or other promotional materials made by a brand.

Experts also said that authenticity is an important reason for them to choose to work with influencers. Some of the factors they notice in choosing influencers are the number of followers, how to influencer interact with their followers, and influencers aesthetics.

Based on the results of the survey it can be seen that influencer marketing increases brand awareness at 76% and reaches a new audience of 71%. In essence, influencer marketing is proven to help increase brand awareness. In addition to brand awareness, influencer marketing also helps introduce brands to new consumers, helps increase sales, and increase website traffic.

5. Marketing event

Holding the event is also one way to build brand awareness. Whatever your business, holding a direct event will help get consumer attention and potential customers. You can make events such as launching new products or promotions and seminars.

Through the event, you will have the opportunity to meet and interact directly with your potential customers. People also get the opportunity to see and get to know your brand directly.

6. Sponsorship

In addition to holding events, you can also be sponsors for events to reach your target audience and increase brand awareness. In choosing an event, you must ensure that the event you choose is relevant to your target audience and has the same principle as your business.

Don’t get the wrong choice of events that have different principles from you because this can have a negative impact on your business.

7. Merchandise

As a thank you to consumers, you can give them merchandise with the company name and your contact details. Merchandise can take any form of pen to the power bank.

People usually feel happy when they receive unique and personal merchandise. Select items related to your business or goods that can be used every day by your customers.

Things to consider in distributing merchandise are product quality. Don’t let merchandise you share damaged in a short time. Distributing low-quality merchandise will affect your brand image.