How Can You Increase Both Leads and Sales

BizGuru.me – Leaders mean people are indicated to be interested in your company’s products or services because of the shape or way you market it.

For example, you fill online surveys to find out more about how to take care of the car. Then you receive an email from a car sales company that conducts surveys on their website about how they can help you keep your car.

There’s no way they can call you without knowing that you are interested in car’s maintenance, right?

From a business perspective, information companies gather information about you from the answer survey will help them become more personal in opening communication to meet the needs of potential clients.

Marketing experts share tips on increasing leads, including the best ways and media to find potential customers. Social media is an important consideration in terms of the best way to increase leads and sales or find new customers.

However, research has found that social media platforms, such as Facebook, Twitter, LinkedIn, and Pinterest, are not very effective in producing quality sales prospects.

On the other hand, while trade shows and webinars are good for certain organizations, many prefer LinkedIn and Facebook. In essence, when it comes to lead generations (interesting processes and changing strangers and making them prospects), one method is not suitable for all.

So how do you determine which method or media is best to acquire new customers? By testing some lead generation strategies and measuring the results.

To make this task easier, marketing and sales experts share information about the main generation methods that are most suitable for them or their clients. Here are our top tips where and how you can find new customers.

Get leads and sales from customer references

Dogs are friends and the best diamonds of men are the best female friends. But customer references are the company’s best friends.

There is nothing better than getting sales leads from happy customers. What’s more, you will get extraordinary credibility because you are recommended from the people they know and trust.

SEO, SEM and PPC

The best low-cost way for IT companies IT companies or B2B-based (business-to-business) to get leads is through pay per click (PPC) and search engine optimization (SEO).

PPC and SEO are the most effective way to produce instructions because when someone needs IT services, they go to Google and find information about IT companies. Sometimes 90 percent of customers go to Google first.

To increase the effectiveness of search engine marketing and PPC campaigns, use a long-tail keyword phrase, which is highly targeted and usually consists of 3 or more words.

Long-tail keyword phrases produce targeted traffic because of its specifications, and less competitive than shorter search terms, which tend to be higher in volume and more competitive.

When it comes to SEO, consider something educating, something that can benefit from your audience. After you identify the target keyword, create content with these keywords. You will be surprised how quickly you enter the search engine ranking and start generating traffic and leading to that keyword.

Cross promotion and shared marketing

Consider forming an alliance with non-competitive vendors to exchange lead, promote promotions with products and services, or do some mutually beneficial activities.

The lead generated from the above activities can be very good, sometimes almost as high as customer references. But there are shortcomings, preparing such alliances can take a lot of time and the flow of lead cannot be predicted.

Provide useful content

According to Google, technology buyers need an average of 14 online content before making a purchase decision, while regular buyers need only 8 to 10 content.

Companies that produce informative and educational content can generate prospects for the purchase process and define the scene to earn at the end. The key is to avoid buying.

By offering useful information in the form of a blog, an e-book, a webinar, a case study or a demonstration, you can gain the trust of potential customers.

Become a speaker at a trade, conference or industry show

The best lead generator is to give a presentation to an event and to follow a letter, a phone or an email to the individual you will encounter.

Speaking of an event immediately gives you a name and recognition, which literally separates and distinguishes you from the hundreds of other providers or service providers trying to capture the client’s attention.

And following the people you encounter at the event at the right time, you stay at the top. If you hold the event yourself, you must learn the guidelines for the success of the possession of an event.

Use LinkedIn

A customer study showed that LinkedIn traffic led to most visitors directed to a conversion rate (2.77%), nearly 3 times higher than Twitter (0.69%) and Facebook (0, 77%).

What exactly does LinkedIn do a source of prospects for computer companies and other professional services organizations?

First, LinkedIn has a high percentage of professionals. The chances of connecting with people in your target audience are higher than other channels.

In addition, LinkedIn allows you to see and contextualize what potential buyers speak, then you can correctly adapt the contents of the LinkedIn company.

But be careful not to lead to a difficult sale. Focus on creating relevant shared content and suitable for potential buyers.

Infographics, quick advice and successful executive examples in their industry are great examples of how to interact in LinkedIn groups to generate prospects and bonds with clients.

Use twitter

Use Twitter to increase sales of your product or service and use hashtags so that potential customers can find you. You can also use Twitter to find potential customers by following purchase signals.

For example, if you sell cars, search for people looking for car recommendations by seizing a relevant search term such as “car recommendations” or looking for the hashtag “#Mobile” or create your own hashtag.

Provide contact information on each website of the website
Now, search engines are very important for web site traffic and you can not always predict where people will enter your website. Including contact information on each website page will increase the likelihood that people will contact you.

Live chat

By adding a live discussion contact on the website, you can quickly get quotation requests from customers. This is a very profitable technique, especially for customers who need quick answers without being cared for a telephone conversation with sellers who insist on the sale of their product.

Viral videos

Create a viral video and publish it on YouTube or better still on YouTube and your own website. On the video page, make an offer for the next video.

Buy PPC ads on Facebook, not promoting your offer, but promote your video. People usually love to be entertained, so make sure your video content is very entertaining, do not teach something.

Do not make bad ads and post them on YouTube. What people need entertainment. So, dedicate more time to develop brilliant ideas to promote your business and get clients.

After downloading a video, you can make it viral with a service like StumbleUpon to get traffic to the video and make money from each visitor who looks at him. Video sites such as YouTube allow you to put a direct link to the video. Use this link to the specific landing page of your website.

Ebook

This method is ideal for B2B companies or companies that are engaged in highly technical areas, as people like to read and gain expertise in their sector.

Make sure you do not promote your service or product. People do not want that, which they need is information. So, write an ebook with a neutral perspective and give readers the opportunity to take action. Share the social book on social media and ask your network to share it.

Make sure you have a landing page configuration where visitors enter their name, e-mail address and phone number to download the e-book. You can easily create pages like this with a tool like reshaving.

Newsletter

If you do not yet have a newsletter, you are absent from one of the simplest ways to get more prospects. Make sure to place the registration section for the newsletter in all possible and reasonable areas of your website.

Also Read: 10 Tips to Increase Business Creativity and Productivity

Blog

Blogs are the best lead generation tool that you can use because they do not only give the company or an individual total control over what is saying, but also creates the opportunity to pay attention of the reader.

Make sure your blog is optimized for lead generation by presenting a registration section to your newsletter. Use margins to promote your products and services, but do not do all the contents of the blog on you, give the actual value of the reader. Check out information about blogs that are useful to you.

Infographics

The infographics may have been overused in recent years, but people always share them and continue to read them whenever they can.

Infographics are also fairly cheap to produce. Just search for original ideas (but not from you), use good graphic but affordable design services and share social media infographics and ask your network to share them as well.

You can send infographics to your area for publication and always deploy your logo and website URL at the bottom of infographic. Thus, readers can visit your site.

Webinars

Webinars are an easy way to get your message to thousands of potential customers. There are many services that allow you to broadcast webinars quickly and easily. And when you make a regular event, you will continue to develop a suite.

So look for good ideas to help subscribers and promote them with your social media, networks and newsletters. At the end of the webinar, do not hesitate to ask the present people to download your ebook, sign up for a newsletter or visit your website. All this will have the lead flowing more.

High-mark

Customers like authentic society. They like the moment when a business has a strong and clear message, and this message is coherent on all marketing platforms. Customers want companies that are the best in their sector. Focus on the communication by the brand image and the conversion rate will increase, resulting in more prospects.

Hold a gift

Who does not like winning prices? Giveaway is an interesting way of getting prospects. Only with the condition of contact information, your brand can connect with the winner. Apart from this, you can also collect the information you are looking for for lead generation.

Giveaway is quite simple in nature. Customers can participate in your gift by providing contact information. Share information about your gift on social media for more people in your gift. In this way, you have just created a machine to generate tracks until the end of the gift.

Most brands plan very well on what they can offer as a gift. But if you do not have a lot of time, you always have your own e-book as an extra gift. You can implement the gift with other types of content. Let your audience know that they will enter the gift after providing contact information.

This is a big incite for people to register for your courier list.

Guest blogging

Guest blogging is a way to achieve a wider audience, as well as building a personal brand and an email list simultaneously. When you publish guest messages for other blogs, you will get a link on your website.

The optimal way to take advantage of this link is not to provide a link to your main page, but an optimized page on your website, to capture the maximum number of subscribers.

Help with influential people

Look for people in your niche that have a bigger audience than you and find ways to help them. If you have specific skills, offers to help those with a general public. After having helped them, ask them to help build your list by telling their audiences of your newsletter.

There is an element of reciprocal psychology at work here. Since you have helped people before asking that, it is likely that they will fill your request.

Quiz

Who thought could be able to use a quiz to have prospects? Quiz are already very popular on social media, so why not use them?

Quiz are fun and you get closer to your audience. You can do a quiz on your brand. You can even transform a quiz into an evaluation test and see how much your audience knows your brand or product.

If you want you to cover any topic of trend, but the personality quiz are the best because they are common on social media. Usually knowledge tests that evaluate the amount of people with a particular topic are quite good, but most audiences will have more fun taking questionnaires.

Why is that? People usually want to hear good things about them. Personality questionnaires aim to create the ego of various audiences depending on their results. Of course, if they are satisfied with the results, they are more likely to share it with family and friends.

The type of quiz you choose, the questions, the images included and the results will call on your audience. 96% of people finished the quiz, so you consider a relatively high probability of generating leaders in that way.

We now have intelligent ideas to generate tracks in your online marketing campaign. You have many options and some of them can be combined in another way. If you are really focused on that, consider the aforementioned methods of your sales strategy.