Dos and Don’ts in Internet Marketing

BizGuru.me – When we talk about Internet marketing, there will be many emerging aspects. These aspects will lead to the success of ongoing marketing, or even lead to a failure.

For some people, internet marketing is an easy thing to do. However, for other people, internet marketing has become the most difficult thing to do.

Many businessmen feel frustrated after experiencing a series of chess with internet marketing. And it’s not wrong at all.

Conversely, many people find it easy to handle internet marketing. These two differences are in an important key: understand what can be done and what should not be done in digital marketing.

Many say that internet marketing has almost the same principles as offline marketing. It is true. Both have almost the same concept. Unfortunately, a reliable business person in the field of offline marketing is not necessarily able to master online marketing. And vice versa.

Business people who depend on online marketing are often given a lot of advice on what to do and should not do. And to be honest, what they provide will often make marketing fall in common sense or even the scam’s territory.

The latter is certainly a nightmare for those who depend on internet marketing. That’s why, below, we provide a list of online marketing tasks, guaranteeing your marketing activity a higher level. At least. Here is the list.

What should we do and what should not be done in internet marketing? Here are the results.

Landing page

The landing pages for advertising should be given to business owners or those who manage online marketing for a business.

Do not have a clear or special page for setting up ads can make your website heavy. In addition, the web page will appear unplanned. The latter will certainly make visitors reluctant to gainer, including using services or purchase products offered.

Do : Create a special page, separated from the main web page for all advertising and marketing traffic.

Do not : Create an advertising link on the main page of the website. Do this will make the announcement seems offline. Although they are linked, right?

Focus on the content

Online marketing does not go well without good content. Because, in the end, what consumers will see and pay close attention to nothing other than content.

When creating this content, it is important to pay attention to the emphasis. Where do you want to take the content on your website or online marketing media?

Do : Focus on consumers. Use a language that seems to be fully focused on consumers. The created content is supposed to make consumers or visitors have a relationship with the content, with the company and with you. Read how to make visitors feel at home on your blog.

Do not : Talk too much about yourself. Sharing experiences is needed. But talking too much about yourself, so far removed from the subject and the content will focus on the visitor thinking one thing: who cares?

Content and advertising close relationship

These two things are the “breath” for online marketing you are working for now. What content means without the good advertising that will bring consumers in your arms? On the contrary too.

What does it mean to have a line of ads without content that makes consumers believe and feel at home listen to what you “sell”? Advertising without the right content base is what brings continuous online marketing into a scam.

Do : Use the same language and focus on the content generated by advertising. Remember that these two things are closely linked. Thus, when an advertisement possessed promises, the content that will follow advertising must also promise the same thing.

Do not : has no relationship between advertising and securities, subtitles and overall content content. From this point, it is not necessary to try to try to do such announcements if you are unable to align the content with the ads you have.

A good advertising is a full point, but a good ad with good content is a value A ++.

Concentrate on the benefits for consumers

Another of the most fundamental mistakes that most often manufactured by businessmen. Just like in offline marketing, when you talk too much and explain the technical concepts of a product or service sold, how many people or visitors will be interested?

Conversely, when the focus is focused on the benefits of visitors or consumers will get if they use your service or product. How much will be interested?

Basically, the most appropriate marketing concepts are those that directly provide a sense of connection with consumers. Therefore, do not hesitate to study consumers and focus on the benefits that consumers will get with the products and services offered.

Do : discusses the benefits, benefits and functions of services and products that can be useful and beneficial for consumers. This discussion can be given to content as well as in advertisements. Remember that content and advertisements need to be linked.

Do not : Speak too much about specifications, as well as all the necessary or proposed techniques by products and services.

In fact, give a technical explanation and specifications would not hurt. This could even be important because, on the one hand, consumers should also get as complete as possible information about the products and services offered.

But it should be noted that these specifications are not the subject of advertising and content.

Also Read: How Can You Increase Both Leads and Sales?

Photo

How do people know a high quality product or service promised? One of them can be seen from the quality of the content. The content of the quality is not only tried by wording, referencing, focus and subject, but also on the photos and images proposed.

Especially in internet marketing, where website visitors are entirely visual people who will be permanently surprised by the visuals presented. Especially in products and services.

Do : Provide warm photos of the products offered. The photos must not only have a neat aesthetic, but also the quality of the photo must be the best. Make sure the photos you take on the functionality and product functions. Serve a real photo display that will drop visitor in love with your product at first sight.

Do not : Use high quality photos. Stock Photos of stock photos that have already been used before. Or photos taken by yourself but the size to the appearance of the photo feels non-professional.

Website easily accessible

When consumers decide to access your website, they should be able to get the easiest and fastest direction. Whether it’s accessing certain pages or see what content and products belong.

This easily accessible website also means that it is not visually filled with advertisements that will make consumers confusing and lost from management to all clicks.

Do : Create a clear display for consumers, which will certainly not make them “lost” on your website or blog. The same with landing pages, here too, visitors (who hopes to become customers) can easily access everything they want or get the information they need.

Do not : the appearance of a website that feels so complicated. Without any clear direction for the location of each content. Similarly with landing pages that have too much stacked ads. Another thing, outgoing links.

Too many uses of outgoing links, on the main page and on the landing page, consumers feel embarrassed because they feel “thrown” here and there with the many links provided. This, of course, is not a good idea of ​​your marketing.

Clear link

Because we talked about the outgoing links above, it is important to note that when setting up links on content or advertisements.

Including a link is indeed a good idea, which can make your messages more reliable and can rank higher on Google.

But apart from this, the links can also facilitate visitors to obtain the additional information they need.

All functions and the use of the link can only be obtained if the connecting elements are filled. But certainly, the link must be clear on its function and what visitors get by clicking on the link.

Do : When you provide link to content, make sure you provide a description of what the link is for, and what will happen if you click on it. We recommend that the link provided also has a relationship with the content discussed.

Do not : Provides a super-concise and a short description that will make the visitor suspicious of the link provided. “Click here”, “Submit,” “here” and a series of other words without further information will make visitors reluctant to access the link provided. No matter how beneficial link is beneficial.

Not rigid with a marketing plan

As with many other things, mistakes in online marketing are common. Changing marketing plan or making improvements could not affect. Normal and just natural.

Do : Make sure the marketing plan you have is not rigid and immutable. Like many other things, the world of marketing is a world full of innovation and changes constantly. As a result, do not be afraid to make changes to your projects or improve the plans you have currently compiled.

Do not: have no plan. Without clear plan, what can you get on-line marketing in progress outside chaos?

Things that should and should not be made above, hopefully, will give you new knowledge about online marketing.