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BizGuru.me – Having a qualified and professional dealer is one of the dreams of business owners to be able to develop and develop the scope of their target market of this millennium era. In addition, resellers can also help corporate owners get extra profits repeatedly.
However, how do you get someone to become a reseller for your business? Thanks to this article, you will get 5 powerful tips to get a reseller who is the characteristics of your business.
1. Get to know your potential dealer well
Yes, the first step you need to take before deciding to work together to create a business with them is to know what kind of potential dealer you are. Get as much information as possible about them, such as asking for the identity of your potential dealer, ask questions about their previous commercial activities, that your dealer is updating on technology or not, etc. This is important to do because your potential dealer occurs your product and something can harm your business. Make sure you have a cooperation agreement
2. Make sure your product is high quality
Often potential resellers will position themselves as consumers when searching for suppliers. Make sure your products are of good quality and you also provide them with good service. Because many suppliers are not fast enough to provide services if there are complaints of resellers. If you can make sure that all this, you will get a potential dealer to help grow your business.
Remember that a dealer is a bridge that connects you with consumers. If your product is of poor quality and your service is not good, potential resellers will leave you and look for other suppliers. You do not want to make this mistake.
3. Make sure your product has a potential market
It is useless if your product is high quality but does not have a potential market. Since potential resellers will think that your product will be difficult to sell and not sell themselves on the market. Make sure you have already done research and comments on it. If your product is good and has a promising market, resellers and consumers will search for your product.
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4. Tell what advantages you will get
Not only would you like to get the right reseller, but potential resellers are also selective in choosing the best supplier for them. The dealer is a person who runs a business looking for a sales profit. So you have to tell the potential reseller of your benefit what they will get during your join. For example, such as affordable and competitive prices from other suppliers, large discounts for every major purchase, money bonuses, holiday tickets or attractive gifts if they reach sales goals, etc. Things like this can create potential resellers to join you.
5. Do the dealer as a partner in business
You could say that the dealer is an unpaid part of your marketing team. However, never put yourself as the boss in the eyes of the dealer or they will leave you. Tell the potential dealer, that you and its partners in the company. You are willing to hear what their complaints will be, you will also talk about a good sales strategy, to prepare them a marketing kit for sale, such as a product catalog, etc.
You must establish and build good relationships with resellers. Because cooperation with resellers is a mutual relationship. Resellers will contribute fully to your business’s progress and vice versa, your business will provide advantages.
